Amazon Bulk Image Renamer
Your white T-shirt comes in 8 sizes, so Amazon needs the same photos 8 times, each named with a different ASIN. Give the tool one photo folder and your size list, and get every file named and zipped for Seller Central in seconds.
Free, no sign-up. Your photos never leave your computer.
56 files by hand
Copy the white T-shirt's 7 photos 8 times, then rename each one with the right ASIN and code. One typo and Amazon skips the photo.
1 folder, 1 list, 1 ZIP
Drop the photo folder, paste colour, size and ASIN from your listing file, and download a ZIP that's ready for Amazon's bulk image upload.
Rename your photos
1Your product list
Paste from Excel or your listing file: Colour, Size and ASIN. A header row is fine.
Paste your list, or upload a file.
21Your photo folder
One folder for each colour, with that colour's photos.
One folder for each product, named with its ASIN.
No folder chosen yet.
32Options
Nothing is renamed until you've seen the check. Your original photos are never changed.
New file names
Check
How it works
- Your listPaste or upload Colour, Size and ASIN for every child product. Copy them from your Amazon listing file.
- Your photosDrop one folder with a subfolder for each colour. Each size gets its colour's photos.
- CheckSee every new file name, plus anything Amazon may reject: wrong ASINs, missing folders, small or unsupported photos.
- DownloadGet ZIP files ready for Amazon, a report, or save the photos straight into a folder.
How to set up your photo folder
Make one folder for each colour. Name each photo with any word, a dot, then the Amazon code. The tool swaps the first word for each ASIN. Photos named just MAIN.jpg or PT01.jpg work too.
Two styles with the same colour? Put a folder for each style around them, and add a Folder column to your list with the style folder name.
Selling single products without colours or sizes? Choose Folders named with ASINs and name each product's folder with its ASIN.
T-shirt photos/
├── White/
│ ├── photo.MAIN.jpg
│ ├── photo.PT01.jpg … photo.PT06.jpg
│ └── photo.SWCH.jpg
├── Black/
└── Navy/
Result for White, size S:
B0XXXXXXXX.MAIN.jpg
B0XXXXXXXX.PT01.jpg …
Amazon image file names, the short rules
For Amazon's bulk image upload, every file name is the product ID, a dot, the image code, then the file type: B0XXXXXXXX.MAIN.jpg.
| Part | What to use |
|---|---|
| Product ID | The ASIN, or the UPC, EAN, ISBN or JAN, with no spaces or dashes |
| MAIN | The main image: the product on a pure white background |
| PT01 to PT08 | The other images, in the order shoppers see them |
| SWCH | The swatch shown when shoppers pick a colour |
| File type | JPEG (best), PNG, TIFF or GIF. Not WebP or HEIC |
| Size | At least 1,000 px on the longest side so zoom works, at most 10,000 px |
A name with extra characters, like B0XXXXXXXX.MAIN (1).jpg, is skipped by Amazon. Rules can change: check Amazon's image requirements in Seller Central.
Upload the ZIP to Amazon
- In Seller Central, open Catalog, then Upload images.
- Open the bulk image upload tab and choose your ZIP file.
- Amazon checks the photos, which can take a while. Check the upload status on the same page, and fix any rejected files.
Questions
Are my photos uploaded anywhere?
No. The tool runs in your browser. Your photos are read on your computer and never uploaded, and your original files are never changed.
How should I name my photos?
Any word, a dot, then the Amazon code, for example photo.MAIN.jpg, photo.PT01.jpg or photo.SWCH.jpg. Files named just MAIN.jpg or PT01.jpg work too. Other codes in your names are kept, and the check tells you if Amazon may not accept them.
Can I use an Excel file?
Yes. Upload an .xlsx or .csv file with Colour, Size and ASIN columns, or copy the rows from Excel and paste them. .
What if two styles have the same colour?
Add a Folder column with the style folder name, for example Style 1, and keep one colour folder inside each style folder.
Is there a limit?
No set limit. Big jobs are split into ZIP files under 1 GB and 1,000 photos each, the safer limits for Amazon's upload. In Chrome and Edge you can also save the photos straight into a folder.
Does it check the white background?
Not yet. It checks names, ASINs, file types and photo sizes. Amazon checks the main image background when you upload.
Want listings that sell, not just photos that upload?
The HexaEcom team builds and runs Amazon listings every day: photos, A+ Content, keywords and PPC.
Privacy
Your photos and lists are read in your browser and never uploaded. We count page visits and button use (for example “download ZIP”) with Google Analytics, without any photo names or ASINs. If you send feedback, we receive what you write. See the HexaEcom privacy policy.